Herzberg's two-factor theory
The question was asked, "By what did you feel satisfied or dissatisfied with your work?"
Factors that brought satisfaction and factors that brought dissatisfaction were different.
Unsatisfactory → work environment (hygiene factor)
Satisfaction → Work itself (Motivating Factors)
「 The opposite of satisfaction is not dissatisfaction. 」
The naive notion that the opposite of satisfaction is dissatisfaction is [false dichotomy
Description [Herzberg's Two Factor Theory - Leadership Insights https://leadershipinsight.jp/explandict/%E3%83%8F%E3%83%BC%E3%82%BA%E3%83%90%E3%83%BC%E3% 82%B0%E3%81%AE%E4%BA%8C%E8%A6%81%E5%9B%A0%E7%90%86%E8%AB%96%E5%8B%95%E6%A9%9F%E4%BB%98%E3%81%91%E3%83%BB%E8%A1%9B%E7%94%9F%E7%90 86%E8%AB%96%EF%BC%89]
https://gyazo.com/ca4af761659acea9072529fc974f9062
"The Motivation to Work"(1959) By Frederick Herzberg, Bernard Mausner, Barbara Bloch Snyderman p.81
The wider the vertical width of the bar, the more it indicates it has a long-term impact.
For example, a small amount of Responsibility does not cause dissatisfaction, but a large amount of Responsibility causes significant long-term satisfaction.
Conversely, a small salary brings long-term dissatisfaction several times greater than Responsibility, but a large salary does not bring as much satisfaction as Responsibility.
It means that the positives and negatives of the second-order derivative of the utility function are different for these two factors.
https://gyazo.com/d622dcc7be0d4e54d0b98dca3477e195
https://gyazo.com/978720cbffb2e7ecc7616f1ab442c6fd
Herzberg’s theory of motivation
Motivation - Hygiene Theory incentive motivation motive
Hertzberg.
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